Overview
Client:
Athlo
Location
United Kingdom
Industry
Fitness
Platform
Mobile
Technology
Java / Spring Boot / Kubernetes / AWS
Timeline
18 months
Team
2 backend engineers
The Project
Athlo allows fitness enthusiasts to rent unused gym memberships and exercise classes via a mobile app. The app benefits not only those who can recover the cost of their unused gym membership, but also people who want to try classes at more affordable rates, and the gyms who can increase their potential customer base.
The team at Athlo approached Ethical Devs to create their mobile app in a way that would provide an exceptional user experience, integrate with multiple gym management systems and be scalable for future growth. It was also important that the app experience was seamless and secure for all parties involved.
Ethical Devs provided both the architecture and technical development of Athlo’s entire mobile application. By developing the app from scratch, we were able to ensure that every aspect of the app was tailored to Athlo’s specific needs, resulting in a strong partnership and a mobile application that has proven to be highly successful.
Their Challenge
The team at Athlo realised that fitness enthusiasts are often unable to use their gym or attend their fitness classes due to unforeseen circumstances such as work, travel, illness, or injury – this means they pay for something they don’t use.
Athlo wanted to work with us to create an app that would be a win-win solution for both gym users and fitness studios. It would allow users to rent out their unused gym memberships and sell their unused class bookings to others who want them. This way, users could recover some of their costs and avoid wasting their money, while other users could access gym facilities and classes at a lower price than the regular rates. In addition, gyms and fitness studios could benefit from increased footfall and diversified revenue streams.
Together we had to consider several pain points and goals for the app:
- The Athlo app had to be user-friendly, intuitive, and secure, to encourage users to buy classes and memberships.
- It had to be able to integrate multiple gym management systems like Glofox, Mindbody, and others, to ensure a seamless booking experience.
- The app also needed a payment system that could split payments between Athlo, sellers, and gyms, to ensure transparency and fairness.
Our Solution
Ethical Devs developed two bespoke apps for Athlo, both a user app and an admin app for gym managers. The user app allows users to rent out their gym memberships and classes, while the admin app provides gym managers with access to the app’s backend to manage their gym’s information and bookings.
To develop the Athlo app, we utilized several programming languages and frameworks, including Java, Spring Boot, ReactJS, and Angular. These languages and frameworks were chosen because of their robustness and ability to handle the complex functionality required by the app.
For deployment, we used AWS Beanstalk, a cloud-based service that automates the deployment of web applications and services. This allowed for a seamless deployment process and ensured that the app was running on a reliable and scalable infrastructure.
Our developers were able to integrate multiple gym management systems, ensuring that Athlo’s users could book classes and manage their memberships from a single platform. This was vital to the success of Athlo’s app.
Our Process
We approached the development of the apps using an Agile Development approach. This method of software development emphasises flexibility and adaptability to change, allowing the team to quickly adjust to any changes in requirements or priorities that may arise during the project. As the Founder at Athlo says:
“What convinced us to work with the Ethical Devs team was their transparency. They answered all our questions right from the start and even provided answers to questions they thought we should have asked!”
To design the app’s user interface, we used Figma, a popular design tool that allows for collaborative design and prototyping. This allowed for a streamlined design process and ensured that the app’s design was both visually appealing and user-friendly. By working closely with Athlo’s team, we ensured that the application had a seamless and intuitive user interface that was easy to navigate.
Overall, the combination of Agile development, robust programming languages and frameworks, cloud-based deployment, and a collaborative design process resulted in a high-quality mobile application that met all of Athlo’s requirements and goals.
Results After Launch
After working with us, Athlo achieved remarkable results, jumping to 15,000 users just after launch and experiencing a 30% monthly increase in users for the first 6 months after launch.
This quick adoption meant that gym members were able to make better use of their unused memberships and classes. The app’s success resulted in Athlo having 100 partners (gym and fitness studios) and monthly revenue of $100 per Athlo user.
Overall Partnership
Athlo’s collaboration with Ethical Devs was a resounding success – together we formed a strong partnership which allowed us to deliver the project on time and to the desired standard. We believe our transparency and frequent communication throughout the project allowed Athlo to trust us fully with their vision.
“We loved working with Ethical Devs – fantastic experience. Fast, knowledgeable, and self-starters. They took our vision from the basic idea it was to the fantastic app it is today. What we loved the most is that they always kept us in the loop. We had frequent meetings during which they took the time to explain to us exactly how our project was going. We highly recommended them!”
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